Hello! I'm João Souza.
Art director work at AlmapBBDO.
Previously Agência África.
+55 11 99689 2006
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Go down to see my recents works or visit my craft page.
We have also created digital materials that translate the Havaianas Effect into Instagram and Facebook.
CheetosBAG OF BONES
Videocase of campaign:
Morning / Afternoon / Night
Visual of campaign inspired of horror movies scenes.
Stopmotions created for bumper ads, Instagram and Facebook.
We've also created a series of posts to encourage fan interaction with the brand.
Visually impaired people can count on a guide dog. But what about when dogs go blind? Who they can count on?
THE FIRST EDUCATIONAL PLATFORM TO TRAINS PEOPLE TO TAKE CARE OF THEIR BLIND DOGS.
The Human Guides platform developed video lessons that teach simple methods for taking care of dogs that have lost their sight.
A mini-documentary presented the Pedigree Human Guides platform, through touching stories about people and their dogs.
Print ads and posters were done in oil on canvas, bringing a touch of art to the graphic material.
Illustrated handbooks and posters were handed out in stores and pet shops, and can be downloaded from the site.
PRESS AND POSTER
WhiskasLONG LIVE CURIOSITY
VolkswagenVIRE A CHAVE
The New Volkswagen Polo campaign was created with the intention of working for television films and short formats like bumper ads.
Vignettes were created using the car's name and turning it into icons to communicate all features.
Together with this new project we created the visual concept of New Volkswagen.
CANNES: 1 bronze em press, 1 shortlist em press, 1 shortlist em outdoor
NEW YORK FESTIVAL: 1 bronze em press
CLUBE DE CRIAÇÃO: 1 bronze em Integrated
EL OJO: bronze em integrated, 1 silver em press, 1 bronze em press
FIAP: 1 gold em Integrated
LUERZER'S ARCHIVE: 1 Cover, 1 Ad of the Week, 11 publicações
WAVE FESTIVAL: 2 bronzes
BESTADSONTV: 5 vezes Top 6
PROFISSIONAIS DO ANO: Finalista Norte/Nordeste
COLUNISTAS NACIONAL: 2 ouros em print
COLUNISTAS NORTE/NORDESTE: 1 grand prix em press, 1 grand prix em mídia exterior,
1 ouro internet e 1 bronze em internet
CCBA: 1 bronze em press
BAHIA RECALL REVELAÇÃO: 1 grand prix
See more in craftTHANK YOU FOR YOUR VISIT!