Too hot too handle
Scroll Down
Netflix
To launch Too Hot To Handle Brazil, Netflix wanted to win over the heart of the other reality shows audience – who probably don’t even have a Netflix account yet. So we called de idol Wesley Safadão to create a song about the pain and pleasure of holding on naughtiness, and produced a music video in which he peeps in the hottest scenes of the show, suffering from horniness just like the show’s participants.
The result?
Over 2 million views in the first 10 days, excited fans and a challenge to the idea that reality shows are on open TV only.
Music Video
![](https://joaosouza.com/wp-content/uploads/2021/09/COVERS-JOBS-JOAO-SOUZA-ART-DIRECTOR-CANNES-ADS-WINNER-ALMAPBBDO-SOKO-AFRICA-1024x576.jpg)
![](https://joaosouza.com/wp-content/uploads/2021/09/COVERS-JOBS-JOAO-SOUZA-ART-DIRECTOR-CANNES-ADS-WINNER-ALMAPBBDO-SOKO-AFRICA-THTH-2-1024x576.jpg)
![](https://joaosouza.com/wp-content/uploads/2021/09/COVERS-JOBS-JOAO-SOUZA-ART-DIRECTOR-CANNES-ADS-WINNER-ALMAPBBDO-SOKO-AFRICA-THTH-3-1024x576.jpg)