JOÃO SOUZA // ART DIRECTOR
+55 11 99689 2006




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FILM

havaianas

VERÃO
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INTEGRATED

cheetos esqueletos

BAG OF BONES
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FILM

boticário

MALBEC CLUB
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INTEGRATED

pedigree

HUMAN GUIDES
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Visually impaired people can count on a guide dog. But what about when dogs go blind? Who they can count on?
THE FIRST EDUCATIONAL PLATFORM TO TRAINS PEOPLE TO TAKE CARE OF THEIR BLIND DOGS.

humanguides.com




Vidoclasses with a Veterinary Ophthalmologist
The Human Guides platform developed video lessons that teach simple methods for taking care of dogs that have lost their sight.
A mini-documentary presented the Pedigree Human Guides platform, through touching stories about people and their dogs.











Press and posters
Print ads and posters were done in oil on canvas, bringing a touch of art to the graphic material.




Educational handbooks and posters
Illustrated handbooks and posters were handed out in stores and pet shops, and can be downloaded from the site.








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PRESS AND POSTER

whiskas

LONG LIVE CURIOSITY
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NEW YORK FESTIVAL: Bronze press LUERZER'S ARCHIVE: Capa da Archive, 1 Ad of the Week WAVE FESTIVAL: 2 bronzes





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PRESS AND POSTER

philips walita

INSTANT TURN OFF
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CANNES LIONS: Bronze press EL OJO: Silver press COLUNISTAS BR: Gold press COLUNISTAS NORTE/NORDESTE: Grand prix press





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INTEGRATED

volkswagen

LAUNCH OF THE NEW UP!
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Visual of the campaign with the art directors Renato Butori and Rafael Gil.








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PRESS AND POSTER

whiskas

FEED THE CURIOSITY
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CANNES LIONS: Shortlist em outdoor





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FILM

volkswagen

VIRE A CHAVE
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PRESS AND POSTER

folha de são paulo

BOTH SIDES

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PRESS AND POSTER

volkswagen

MEMORY SEATS

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PRESS AND POSTER

espn films

GOOD STORIES
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PRESS AND POSTER

aldeia nissi

TOO LATE
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EL OJO: Bronze em press BestAds  LUERZER'S ARCHIVE: Publicado 





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MOBILE

volkswagen

UNBELIEVABLE BANNER
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The "Moose Test" is made internationally to evaluate the stability of the vehicles and its latest edition happened next to the launch of Nova Amarok in Brazil. The Volkswagen pickup was approved, while one of its main competitors failed terribly. We take the time to create an ad to show that all the stability that is lacking in the competition,
Nova Amarok has plenty of it.
When you open the ad, the user sees an animation of Nova Amarok walking and a message asking him to move the phone. No matter how much the user moves or rotates, the pickup never goes head-to-head, just as it was proven in the test.







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PRESS AND POSTER

de cábron

BAD TASTE IS GONE
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hello!

THANK YOU FOR YOUR VISIT!

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