Hello! I'm João Souza.
Art director work at AlmapBBDO.
Previously Agência África.
contato.joaosouza@gmail.com
+55 11 99689 2006



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Go down to see my recents works or visit my craft page.







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FILM

Havaianas

SUMMER
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We have also created digital materials that translate the Havaianas Effect into Instagram and Facebook.


Create a promo advertising and print ads




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DIGITAL

Havaianas

CHRISTMAS
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Beyond the visual concept and art direction we imagine how this language would work on the internet.




Posters details








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INTEGRATED

Cheetos

BAG OF BONES
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Videocase of campaign:



Morning / Afternoon / Night



Visual of campaign inspired of horror movies scenes.



Stopmotions created for bumper ads, Instagram and Facebook.





We've also created a series of posts to encourage fan interaction with the brand.



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FILM

Boticário

MALBEC CLUB
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INTEGRATED

Pedigree

HUMAN GUIDES
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Visually impaired people can count on a guide dog. But what about when dogs go blind? Who they can count on?
THE FIRST EDUCATIONAL PLATFORM TO TRAINS PEOPLE TO TAKE CARE OF THEIR BLIND DOGS.

humanguides.com


Campaing film




Vidoclasses with a Veterinary Ophthalmologist
The Human Guides platform developed video lessons that teach simple methods for taking care of dogs that have lost their sight.
A mini-documentary presented the Pedigree Human Guides platform, through touching stories about people and their dogs.









Press and posters
Print ads and posters were done in oil on canvas, bringing a touch of art to the graphic material.




Educational handbooks and posters
Illustrated handbooks and posters were handed out in stores and pet shops, and can be downloaded from the site.







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PRESS AND POSTER

Whiskas

LONG LIVE CURIOSITY
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NEW YORK FESTIVAL: Bronze press LUERZER'S ARCHIVE: Capa da Archive, 1 Ad of the Week WAVE FESTIVAL: 2 bronzes




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FILM

Volkswagen

VIRE A CHAVE
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Awards



CANNES: 1 bronze em press, 1 shortlist em press, 1 shortlist em outdoor

NEW YORK FESTIVAL: 1 bronze em press

CLUBE DE CRIAÇÃO: 1 bronze em Integrated

EL OJO: bronze em integrated, 1 silver em press, 1 bronze em press

FIAP: 1 gold em Integrated

LUERZER'S ARCHIVE: 1 Cover, 1 Ad of the Week, 11 publicações

WAVE FESTIVAL: 2 bronzes

BESTADSONTV: 5 vezes Top 6

PROFISSIONAIS DO ANO: Finalista Norte/Nordeste

COLUNISTAS NACIONAL: 2 ouros em print

COLUNISTAS NORTE/NORDESTE: 1 grand prix em press, 1 grand prix em mídia exterior,
1 ouro internet e 1 bronze em internet

CCBA: 1 bronze em press

BAHIA RECALL REVELAÇÃO: 1 grand prix


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THANK YOU FOR YOUR VISIT!

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