Too hot too handle

To launch Too Hot To Handle Brazil, Netflix wanted to win over the heart of the other reality shows audience – who probably don’t even have a Netflix account yet. So we called de idol Wesley Safadão to create a song about the pain and pleasure of holding on naughtiness, and produced a music video in which he peeps in the hottest scenes of the show, suffering from horniness just like the show’s participants.

The result?

Over 2 million views in the first 10 days, excited fans and a challenge to the idea that reality shows are on open TV only.

Music Video