Human Guides
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Pedigree
Vidoclasses with a Veterinary Ophthalmologist
The Human Guides platform developed video lessons that teach simple methods for taking care of dogs that have lost their sight. A mini-documentary presented the Pedigree Human Guides platform, through touching stories about people and their dogs.
Press and posters
Print ads and posters were done in oil on canvas, bringing a touch of art to the graphic material.
![](https://joaosouza.com/wp-content/uploads/2021/09/Poster_01_ok-1-683x1024.jpg)
![](https://joaosouza.com/wp-content/uploads/2021/09/Poster_02_ok-1-683x1024.jpg)
![](https://joaosouza.com/wp-content/uploads/2021/09/Poster_03_ok-1-683x1024.jpg)
Educational handbooks and posters
Illustrated handbooks and posters were handed out in stores and pet shops, and can be downloaded from the site.
![](https://joaosouza.com/wp-content/uploads/2021/09/IMG_00962-1024x682.jpg)
![](https://joaosouza.com/wp-content/uploads/2021/09/IMG_00993-1024x682.jpg)