Guaraná Antarctica is one of the most popular brands in Brazil. That’s why it didn’t make sense for us to sponsor the Brazilian soccer team at the World Cup in Qatar (or do you think most of the Brazilian population can afford to cross the ocean to cheer?). That’s why we decided to sponsor the Brazilian fans instead, and celebrate everything that makes our way of cheering so unique.
The Angry Canary is the mascot of the Brazilian soccer team. The character is loved by the Brazilian fans, and much of this love is thanks to his characteristic facial expression. In this film we show that when there is no championship to arouse his passion, our beloved bird is quite calm.